Restaurants are wising up to the fact that more people want to eat healthier, including when they eat out. Some of the fast food chains want in on some of that action, too.
For years, Subway has been the clear favorite when it comes to which of the fast food giants offers the healthiest food. Now they have some competition.
Chipotle, surprisingly, has seen strong growth in sales, partly due to the perception that if offers healthy food. And it has its fans. The Whole30 diet, for example, claims Chipotle is the best choice among fast food.
They admit that you have to be careful what you order, and skip the sour cream. Always a catch!
Call it the Chipotle Diet.
Chipotle has unseated Subway as the healthy fast food of choice, with people across the internet heralding the positive effects of eating at the burrito chain.
One California man found fame by eating Chipotle for several months and retaining a bodybuilder physique. Followers of the trendy Whole30 diet, which bans processed foods, say Chipotle has the best options of any chain restaurant. Online testimonials herald the benefits of eating the chain’s food to lose weight.
“The fact they’ve convinced consumers that the product is healthy is incredible,” Darren Tristano, executive vice president at food industry research firm Technomic, told Business Insider. “We’re talking about 1300 calorie burritos.”
But as Chipotle enjoys consistent sales growth, Subway, which arguably invented the idea of “fresh” fast food two decades ago, is facing a steep decline.
Read the full article at Business Insider.